There has been a death in the marketing world. A death of traditional advertising. But, don’t mourn the death of print ads and TV commercials! Really, this is a time to celebrate! Celebrate the life of the new kid in town — Influencer Marketing!!
Unless you have literally been living under some sort of large rock, you have heard of this “Influencer Marketing”. Heard of it, yes, but do you really understand it? Are you using it? Are you a part of it?
The short answer is yes. Yes, you are a living, breathing part of influencer marketing whether you fully understand it or not.
What? How can I be a part of something I don’t understand?
Allow me to enlighten you. Repeat after me: “My name is ______ and I am an influencer.”
According to the Merriam-Webster dictionary, the definition of an influencer is very simple — one that influences. They continue by defining influence as the power to change or affect someone or something : the power to cause changes without directly forcing them to happen.
Ok, lets back up a little. What you really want to know is if YOU are an influencer. Yes. You are. Let me tell you why….
Do you use social media?
Talk to your friends about restaurants you like?
Ever recommended a certain product to a friend?
Answered when a friend asked for advice?
Liked a post on social media?
Tagged your favorite brands on social media?
You only had to answer yes to one of those questions to be considered an influencer. By simply carrying on a conversation about a good or bad experience or a product you love, you have influenced someone. It seems natural to look to a trusted friend or blogger or even a celebrity you like when looking to make a purchase. We understand the influence a celebrity with millions of followers can have, but what we don’t seem to understand is how much influence YOU can have for a local brand or business. After all, quality always supersedes quantity!
That being said, its time to register! Register yourself on our Influencer database and start connecting with the brands you love. You are more valuable than you know!