Brand Yourself

So, we’ve already covered that whole “Me?? An Influencer??!” thing — We defined the term Influence and reminded you that you have Influence and therefore are an Influencer. As an Influencer, you are available to partner with Brands. Now the question becomes, how does one partner with Brands? FlipperSmack is the platform that allows Brands to find the Influencers that …

Understanding Viral Content

We’ve all seen the videos, articles, memes, etc. that go viral. We see them, our friends send them to us – it seems that every time we turn around there they are, in our face again. So how does this happen?! How did a simple 10 second video become nationally recognized and accumulate millions and millions of views?! Or an …

Finding Reasons NOT to Use Influencer Marketing?

It should come as no surprise that we are BIG fans of Influencer Marketing. We may even go as far as saying it’s the only way to market. Print ads? Dead. TV commercials? Dead. Radio? Do people still listen to the radio? (No. They don’t.) To us, implementing Influencer Marketing into your marketing plan is a no-brainer, but still some …

An Afternoon with Engage Academy

I must never relinquish control. The above phrase is one that has been echoing in my mind since yesterday. I know what you’re thinking, “yikes, this chick is a total control freak”, but I promise, this is the kind of control we all want to hold onto. Control of your mind. Control of your thoughts. Control of your life. Yesterday, …

It’s Only Up from Here!

So, you guys have heard of Facebook, right? I’m assuming you’ve not only heard of it, but have a pretty decent idea of how it works. If not, I’m not sure what you’ve been doing with your life for the last 10 years…. But, that’s neither here nor there. My guess is that you know it’s a social media site. …

It’s Refreshing, Try It!

As a business owner, you are no stranger to the pressure that comes with marketing. Budgets. Ad design. Reach. I mean, you drop a few hundred dollars on an ad in a local magazine — but, how do you know: Who sees it? Has anyone seen it? Did you just throw money in the trash? It’s no wonder so many …

It’s a Bird! It’s a Plane! No, it’s Super Influencer!

Ok, so these crazy people at FlipperSmack have told you that YOU are an Influencer (guilty). Now you’re all, “I didn’t even know I was an influencer – I for sure don’t know how to be a good one!”. It’s totally ok. DON’T PANIC. You got this and we’ll help. First, let’s revisit what exactly an influencer is … ya …

FTC – Comply or Bust!

Ok, first thing’s first. What the heck is the FTC?? FTC stands for Federal Trade Commission. In short, “their responsibility is to prevent business practices that are anticompetitive or deceptive or unfair to consumers; to enhance informed consumer choice and public understanding of the competitive process; and to accomplish this without unduly burdening legitimate business activity”. (ftc.gov) In Layman’s Terms, …

The Silver Bullet

Influencer Marketing busted onto the Marketing scene and has been on a fast and furious incline ever since. I’d even be so bold as to say that it is the only form of marketing that makes sense. During this rapid incline, the landscape of Influencer Marketing has evolved and is continuing to do so. That being said – we need …

Discount Codes are a Good Thing … Trust Us!

Owning a business is not for the faint of heart. It requires dedication, patience and perseverance. We get it and we want to help. Part of the good news is that you are in good company. There are 28.8 million small businesses in the United States and they employ 56.8 million people. Small businesses, in fact, account for 99.7% of …

The Rewarding World of Influencer Marketing

If you are rubbing shoulders with marketers, there is no chance you haven’t heard the term influencer marketing. What started as a paid blog post to an authority in a particular niche led to a whole industry of influencers doing their best to promote brands and lead their campaigns. But wait, what is an influencer? Is it just a regular …

Lions and Tigers and Bad Reviews … Oh My!

As a business owner, do you ever look at your online reviews and think – “Wow! These reviews don’t do my business any justice at all!”? You aren’t alone. Through years and years of slaving away in the service industry, one thing I learned is that people are far more motivated to write reviews when they are angry than when …

Can You Hear Me Now?

If we stand up on a soapbox and scream at the top our lungs that we LOVE Oreo’s will that make you want to buy some?  Will it make you crave them? Do you take action, jump up out of your seat, get in your car, go to the store and buy some Oreos, just because we yelled, “I LOVE …

Every Cloud Has A Silver Lining

As some of you may have heard, we recently had a hurricane hit our little seaside town. Hurricane Matthew to be exact. Matthew tore through St. Augustine showing no mercy and leaving destruction in his wake. Residents were evacuated and watched their social media timelines fill with pictures and videos of what was once the scenic Bayfront turn into a …

FlapperJack, was it?

FlipperSnack, FlapperSmack, FlipperJack. We’ve heard it all and we get it. FlipperSmack is not the most common name for a company. Sure, we could have gone generic and included the word influence in our company name. Or we could have used some market buzz words. But, come on, where is the fun in that!? My name is Bridget. Seems simple …

Saddle Up!

I’m not sure you can find someone that knows less about horses than me. Unless you count our founder, Monica. In fact, we both had quite similar experiences regarding those beautiful, majestic creatures … and I’m here to tell you, it wasn’t pretty. In fact, neither of us managed to stay on said creature for very long … at all. …

Social Influence? Say what …?

As a business owner, you should know that marketing trends come and go. There was a time when families huddled around radios to listen to the news and perked up as a local company snuck in a plug about their new product or service. A time when TV advertising was THE way to get your product or service out to …

See Jane Influence …

Still not so sure about this whole “Influencer Marketing” thing? Let us paint you a picture … (HINT: Scroll Down)

Create a Campaign?? I’d rather not …

So you’ve signed up for FlipperSmack (If you haven’t yet, I’m not sure what you’re waiting for …). Once you’ve signed up, it’s time to check out the site! I have an idea of what’s going through your mind … Where am I? What have I signed up for? Who are all these people? What the heck is a campaign? …

Did You Like the Movie?

These are the 5 words that will change the way you view Influencer Marketing, forever. As the founder of the first and only monthly-subscription platform for discovering and connecting Brands to Influencers, I am at the forefront of explaining Influencer Marketing.  Everyday.  I thought that I would need to explain this form of advertising to a few of the businesses …

Micro-Influencers, Macro-Profit

Why on earth would I want someone called a MICRO influencer to promote my business. That seems awfully counterproductive …. But, is it? Spoiler Alert: It’s not. Let’s take Kim Kardashian as an example. You’ve heard of her, yes? Kim K recently endorsed a brand called Sugar Bear Hair via her Instagram account. With 79.9 MILLION followers, you can count …

Free At Last!

As a business owner, you are no stranger to the pressure that comes with marketing. Budgets. Ad design. Reach. I mean, you drop a few hundred dollars on an ad in a local magazine — but, how do you know: Who sees it? Has anyone seen it? Did you just throw money in the trash? It’s no wonder so many …

Quick Start for Brands

There are endless ways to use influencer marketing. The following is just one effective and easy way to get started. This method is as easy as 1-2-3. First, decide on one noteworthy product or service. Pick one thing that makes you stand out. You may be tempted to pick many things, but stick with one at a time. A focused …

What’s in it for me?

I get it. Before you risk wasting one precious moment of your life, you want to get the facts. I have a pretty good idea of the questions spinning around in your mind: Why should I fill out a FlipperSmack profile? Why do you consider me an influencer? What’s up with the whole influencer marketing thing anyway? And most importantly, …

Your Profile: A Play-By-Play

So, you are ready to build your FlipperSmack influencer profile. Well, if I do say so myself, that is a FANTASTIC idea. Creating your profile will allow your influence to be discoverable to the ever-growing list of brands looking to grow their business. Let’s get started! The first logical thing to do is to visit the Influencer Sign-Up page … obviously. …

Influencer Profiles – Get You One!

It’s been a BIG week here at FlipperSmack!!   The FlipperSmack app is now on a live server! So what does that mean? We are in need of some profiles filled out so that we can test a few items and get ready for our beta campaigns. (If you happen to see the test campaigns on the site, they were …

I love social media and you should too!

I am a millennial. In fact, I am the most millennial millennial I know. That being said, I love social media. Adore it. Can’t imagine life without it. I love social media and its power so much, in fact, that I get very defensive when people don’t feel the same way. I’ve heard all kinds of negative things about social …

Who Should use FlipperSmack?

That’s a great question and to be honest with you, we can’t think of anyone that shouldn’t. Let’s start by asking you a few questions. Are you a business, product or service? If so, ask yourself these questions and you will know if FlipperSmack is for you. Are you interested in growing your business? Do you want to engage with …

What is FlipperSmack?

FlipperSmack is the place that you have been looking for, if you’re interested in growing your business, creating brand loyalty and cultivating the highly sought-after online social communities of engaged users. By simply filling out a quick profile you are taking the first steps to marketing freedom. FlipperSmack is finally democratizing marketing, by putting the word-of-mouth advertising choices in the …

When is it a good time to get started?

NOW. Why waste any more time? We make connecting to new customers and continuing conversations with your current database of users easier than ever. Reaching out to online influencers can happen any time. Business owners are not constrained to 9-5 hours and influencers answer emails, write posts and share reviews, all hours of the day, 7 days a week. There …

Where does FlipperSmack Work?

FlipperSmack was built for small business.  That means local.  Soon, every metro area, whereever you are, that’s where FlipperSmack will be. Do you need national exposure?  No problem, FlipperSmack can help you there too. You will be connected to people and customers nationwide.  The power of influence doesn’t stop at our borders, so world representation is right around the corner.

Why Use FlipperSmack?

Is there a better way to get your brand message out to customers than by working hand-in-hand with influencers that believe in your product as much as you do? When you want to see a movie do you ask your friends if they have seen it?  Did they tell you that they liked it or maybe you would be wiser …

Encouraging Positive Reviews

Have you ever had a terrible experience? Whether it be with a product or a meal at a restaurant, I think it’s safe to say we all have. Sometimes it’s something minor that can be rectified with a simple visit from the store manager, but sometimes it isn’t fixed. In fact, it makes us SO angry that we are beside …

Why should I fill out a FlipperSmack profile?

Well for starters, its free — so why the heck not. The real reason, however, is for visibility. Now that we touched on the fact that we are ALL influencers in our own right, it’s time to make use of that power! As FlipperSmack prepares for launch we are giving our local influencers a chance to create their very own …

How B2B Influence Marketing Generates Qualified Leads

Ah, another business day and more leads are rolling in.  Best of all, they are business-to-business (B2B) leads of high-quality. Leads generated by purposely partnering with people of influence. People with: 1. followers 2. connections 3. blog and newsletter subscribers 4. contact databases They have large networks and they are influencers that talk about our brand and distribute our content. That content is subsequently shared; it …

Reputation Management? No thanks, we have influencers!

It’s not uncommon for large companies to house an entire department attributed to marketing. And why not? Marketing is important! VERY important! The problem, however, lies within our small businesses who aren’t able to bring on a team of marketers or even outsource to an agency. It seems so unfair. How are our small businesses supposed to survive with such …

Am I an Influencer?

There has been a death in the marketing world. A death of traditional advertising. But, don’t mourn the death of print ads and TV commercials! Really, this is a time to celebrate! Celebrate the life of the new kid in town — Influencer Marketing!! Unless you have literally been living under some sort of large rock, you have heard of …

What Are You Spending on Influencer Marketing?

It should come as no shock to read that Influencer Marketing has been making waves in the marketing world. It is, in fact, crucial to any marketing plan. So how much should you be spending on Influencer Marketing? Click here and check out what Social Media Today has to say about Influencer Marketing being the next Golden Ticket!    

Can Influencer Marketing Really Motivate Purchases?

Think back to the last “big” purchase you made. For me, it was a hair straightener and with Florida humidity, that is not somewhere I was willing to cut corners. So I did what every normal person does — I Googled “best hair straighteners”. I got pages and pages of reviews and pictures and advertisements, all with different brands claiming …

How Do We Currently Connect?

How do Brands and Influencers currently find each other? If they use an agency or marketing firm, it is extremely expensive. Influencer campaigns can cost hundreds of thousands of dollars for a single effort, without the relationship management aspect of FlipperSmack or possibly ever even having a conversation with the Influencer. Performing the daunting task of searching for relevant Influencers …

What is an Influencer?

We are all Influencers with valuable opinions. Some Influencers have more followers than others online, take better videos or tell more colorful stories, but we all share one thing….The power to influence our friends, family and followers about the brands we like, love and can’t live without.

Feed the Audience

As an influencer. Whether the influencer is a blog, a magazine, or someone with a large medium or small (all people with a social media presence have a sphere of social influence)** following on twitter – they need relevant and fresh content. A chance to test the latest snowboard before the next season begins, allows influencers to better serve their …

Finally Accessible for Small Businesses

The review process that brands depend on from influencers can be daunting and expensive.  Brands first need to find influencers that will reach the correct consumer base and then contact them. Once they have established the parameters of their working relationship, including cost, timing, brand message and platform content the process begins.  FlipperSmack is the platform that will manage all …

Out with the Old

The purchasing process has evolved dramatically over the last 5 years.  Consumers are no longer swayed by clever advertising that worked for decades, instead opting for word-of-mouth recommendations from trusted colleagues, friends and family members.

Unusual Partnerships

Sometimes the most amazing results come from partnerships you wouldn’t expect.