Can Influencer Marketing Really Motivate Purchases?

Think back to the last “big” purchase you made. For me, it was a hair straightener and with Florida humidity, that is not somewhere I was willing to cut corners. So I did what every normal person does — I Googled “best hair straighteners”. I got pages and pages of reviews and pictures and advertisements, all with different brands claiming to be the best. Ok … now what? How do I KNOW that one is the best if all I have are some pictures and some reviews from people that might not even be real? I ask my friends, of course! I quickly switched from my Google tab to my Facebook tab and posted a status update enlisting the help of MY circle of friends. Within minutes, I had friends gushing about how spectacular the straightener they use is! Excellent!

There is nothing quite like getting advice from people you know and trust. In my case, my purchase was motivated 150% by influencer marketing. When push came to shove and I was pulling out my debit card to hand over to the cashier at Ulta, it was the words of my friends that justified the hit to my bank account, not the ads or the pictures of the smiling girls with perfect hair.

Social Times recently touched on this very topic! Check it out!

Many marketers today try to use celebrities as their influencer marketing solution, but they are missing out on a much bigger opportunity. Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations, and consumers are more likely to act on their recommendations.

Read more here !

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