Conservation in Marketing

With Earth Day right around the corner, we thought “hmmm … what better time to talk about conservation!”. For those of you unsure what the actual point of Earth Day is … Earth Day is an annual event created to celebrate the planet’s environment and raise public awareness about pollution.

There are plenty of ways to celebrate Earth Day, but how focused are we on continuing the message of Earth Day in our everyday activities? Sure, there are the usual suspects of conservation – recycling, taking a tech break by powering down your electronics, going vegetarian for a day, committing to the use of all natural products, etc. These are all things we can incorporate into our life to show our appreciation to our Mother – Mother Earth that is. So, what about the place you likely spend the most time? (Hint: I’m talking about work)

What kind of carbon footprint is your place of employment creating and what can you do to make it a little bit smaller? There are a lot of factors to consider when evaluating your carbon footprint: transportation, heating & cooling, electricity, food and product & services. Let’s focus on the product and services portion of your footprint – more specifically, your marketing practices and how they are contributing to a growing carbon footprint.

Almost every day that I come home from work, my mailbox is full. I know it’s not bills, because I have subscribed to paperless billing. I know it isn’t a package because I get them shipped to my office. More wedding invitations? (probably) So, what the heck is in there? Advertisements. Postcards and magazines and letters. EVERY DAY. I take everything out of my mailbox and, after a brief skim of return addresses, immediately walk over to the recycling bins provided by my city and deposit them. I never look through them and never think of them again once they are dumped into the recycling bin. Sure, there are people who still skim the local grocery store circular and clip coupons, but what happens to all the coupons that don’t get clipped? The papers that don’t get read? The ads that are totally irrelevant to you and your life that just get tossed to the side? Is everyone walking them to their recycling bins? Or just crumbling them up into the closest trash receptacle? How are your advertising practices hurting the environment?

Here it is – the part of the post where I segue into Influencer Marketing. (You all knew it was coming) We know the obvious benefits of Influencer Marketing and why it works, but have you considered how it works for the environment? FlipperSmack, like most Influencer Marketing platforms, works strictly online. Connections are made, relationships are built, marketing happens – all without papers that are getting thrown away or postcards that need to be printed. All with a specific target audience in mind. One that actually wants to hear about your Brand.

With a whopping 92% of people trusting word-of-mouth recommendations over traditional forms of advertising, how could you go wrong?? Why are we still wasting time and resources on print advertising? Why is my mailbox constantly filled with papers that I will never read? According to The Balance, you can consider yourself lucky to get a 2% response rate off of your print advertisement, yet they keep coming? Why?

Cut it out with the badvertising and get on board with something that works – for your Brand and Mother Earth!

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