As an influencer. Whether the influencer is a blog, a magazine, or someone with a large medium or small (all people with a social media presence have a sphere of social influence)** following on twitter – they need relevant and fresh content.
A chance to test the latest snowboard before the next season begins, allows influencers to better serve their audience. Influencers of all kinds will likely (should) have offers to review free products and services, or simply be The audience or following of an influencer is only interested in topics, products or recommendations that they are currently excited about.
Without new and relevant information, audiences are quick to find new places/sites to spend their short on-line attention span. with valuable content.