The review process that brands depend on from influencers can be daunting and expensive. Brands first need to find influencers that will reach the correct consumer base and then contact them. Once they have established the parameters of their working relationship, including cost, timing, brand message and platform content the process begins. FlipperSmack is the platform that will manage all of this information, using a calendar system that brands will check daily. Without FlipperSmack, brands are not able to manage and disseminate the review information using one platform. The process is currently managed by expensive agencies, software or not at all.