How do Brands and Influencers currently find each other?
If they use an agency or marketing firm, it is extremely expensive. Influencer campaigns can cost hundreds of thousands of dollars for a single effort, without the relationship management aspect of FlipperSmack or possibly ever even having a conversation with the Influencer.
Performing the daunting task of searching for relevant Influencers without the guidance of an agency consumes hundreds of man-hours. With no search, tracking or management system presently in place, Brands simply exhaust themselves.