FTC – Comply or Bust!

Ok, first thing’s first. What the heck is the FTC?? FTC stands for Federal Trade Commission. In short, “their responsibility is to prevent business practices that are anticompetitive or deceptive or unfair to consumers; to enhance informed consumer choice and public understanding of the competitive process; and to accomplish this without unduly burdening legitimate business activity”. (ftc.gov) In Layman’s Terms, …

The Silver Bullet

Influencer Marketing busted onto the Marketing scene and has been on a fast and furious incline ever since. I’d even be so bold as to say that it is the only form of marketing that makes sense. During this rapid incline, the landscape of Influencer Marketing has evolved and is continuing to do so. That being said – we need …

What is an Influencer?

We are all Influencers with valuable opinions. Some Influencers have more followers than others online, take better videos or tell more colorful stories, but we all share one thing….The power to influence our friends, family and followers about the brands we like, love and can’t live without.