FTC – Comply or Bust!

Ok, first thing’s first. What the heck is the FTC?? FTC stands for Federal Trade Commission. In short, “their responsibility is to prevent business practices that are anticompetitive or deceptive or unfair to consumers; to enhance informed consumer choice and public understanding of the competitive process; and to accomplish this without unduly burdening legitimate business activity”. (ftc.gov) In Layman’s Terms, …

The Silver Bullet

Influencer Marketing busted onto the Marketing scene and has been on a fast and furious incline ever since. I’d even be so bold as to say that it is the only form of marketing that makes sense. During this rapid incline, the landscape of Influencer Marketing has evolved and is continuing to do so. That being said – we need …