If you are rubbing shoulders with marketers, there is no chance you haven’t heard the term influencer marketing. What started as a paid blog post to an authority in a particular niche led to a whole industry of influencers doing their best to promote brands and lead their campaigns.
But wait, what is an influencer? Is it just a regular person with a blog post?
What Are Influencers & How Can They Help Your Business
No, it’s far more than that. The truth is, influencers are people with established communities in a particular niche. They are people who drive action instead of spreading awareness. And their content is the best recipe to success and a lot of engagement from their followers to the brand they are promoting.
It’s true that nowadays, customers trust recommendations a lot more than they do promotional campaigns or advertisements. In other words, the mass media is not a great influence anymore. What customers need is an honest opinion – and influencers are ready to give it to them.
The Arsenal of Weapons Every Successful Influencer Has
The step where influencers get into the minds of the customers is called inbound marketing. From content generation to recommendations and other promotional campaign materials, they do best to generate content about your brand and engage in conversations with their followers about it. The audience here is the one that loves personal recommendations and the target group that received the action from the person in charge of it (the influencer).
Basically, what defines a successful influencer is a person with not just an audience. Great influencers know how to put things into context, how to reach their fans and most importantly, how to lead them to the call-to-action so that the business can earn its share from this type of marketing.
A Win-Win Situation For Everyone
As much as we don’t like to see influencers as intermediaries, that is what they actually are in the eyes of business owners. However, they are definitely the type of most successful intermediaries that besides from promoting a product, know how to engage the customers into buying it and make them long-term satisfied with it.
Want to see how influencer marketing can work for your business? Our teams at FlipperSmack are open to discuss it with you – anytime!
(Content contributed by guest blogger)