I get it. Before you risk wasting one precious moment of your life, you want to get the facts. I have a pretty good idea of the questions spinning around in your mind:
- Why should I fill out a FlipperSmack profile?
- Why do you consider me an influencer?
- What’s up with the whole influencer marketing thing anyway?
- And most importantly, what’s in it for me?
Let’s start by talking a bit about influencer marketing. After all, it’s all the rage.
For those of you who have been living under a rock and aren’t quite sure what influencer marketing is, Forbes defines it as the following:
“Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers.”
If you knew what influencer marketing was already – awesome! What you may not know is that, according to Adweek, 75% of marketers are currently using influencer marketing and 84% plan to include it in their strategy this year. Another fun fact for you – Augure says that 93% of pros consider influencer engagement as an effective strategy to build brand awareness.
So why am I throwing random influencer marketing stats at you? Because I want you to know that influencer marketing is here to stay. Some are even calling it marketing’s next “Golden Goose”! Which leads me to my first point on why you should fill out your FlipperSmack influencer profile – everyone’s doing it! Why would you miss an opportunity to be a part of this incredible marketing trend?? Let’s be real, you don’t want to be left out on this one.
I know what you’re thinking now:
Why Would Someone Consider Me an Influencer?
A common misconception is that you have to be a celebrity or have thousands of social media followers for a brand to consider you an influencer. At FlipperSmack, we know that everyone has influence, whether you have 5 followers or 5,000. Everyone has brands they love and friends or family to tell about those brands, through one outlet or another. Have you ever gone out to eat and then told one of your friends how awesome the food was? I figured you had. Well, guess what, that makes you an influencer. After all, 92% of consumers turn to people they know for referrals above anything else.
What I’m saying is, don’t question us. We are the experts and we say you have influence. 😉
Now the fun part –
What’s in it for you!
The answer: partnerships with the brands you love! Duh!
Let me break it down for you. You are a stay-at-home-mom with a one-year-old son. Since your son was a baby, you have been passionate about making his food yourself with all fresh, local ingredients. You go to the farmer’s market to buy your fruits and veggies from your favorite vendor, use a ceramic knife to dice them up and one of those awesome bullet blenders to create some delicious concoctions. The car you drove to the farmer’s market in is a brand you trust, so is the car seat you strapped your son into. The farmer you bought the fruit and veggies from, the company that makes the ceramic knives, the bullet blender – yup, all brands. Brands that you love and trust enough to buy and use time and time again.
By creating your FlipperSmack profile, you make yourself and your hobbies discoverable by brands. The keywords you use in your profile will show brands what kind of products you like and are currently using. So let’s say there is a vendor at the farmer’s market who makes and sells local honey (yum). She wants to grow her business and spread the word about her brand. Her target market includes families who live in the area and eat organic. Keywords like “organic”, “St. Augustine”, “family”, “cooking”, etc. used on the FlipperSmack platform will bring her to a list of influencers who mention one or several of these keywords in their bio – with a FlipperSmack profile, you could be one of them!
Then comes the fun part – creating campaigns and building a relationship with the brand that has connected with you. Our job is to connect brands to the perfect influencer … the rest is up to you! The brand and influencer connect through the platform to work out a mutually beneficial agreement. Maybe it’s free honey in exchange for a Facebook post/review of the product. Perhaps it’s a fee paid to you by the brand for posts about the honey across all your social media platforms. And, the best part, a partnership with these brands. FlipperSmack is about a long-term-relationship, not a one-night-stand.
What do I mean by that?
Ok, so you get the honey. You love it! You love the taste, the organic ingredients and you love supporting local. Fast forward 3 months. Your honey hook-up has started experimenting with flavored honey! She knows that you have a great group of mama friends and she saw an increase in business after your last review. She can jump right back onto the FlipperSmack platform and re-connect with an influencer like you, who already knows and loves her product.
I mean really … that’s a win-win if I’ve ever heard one. Brands of all sizes can avoid costly agency fees and wasting money on print ads (seriously, who looks at those?). Influencers get to connect with brands they love and brands they will learn to love. THAT is what’s in it for you.
Still unsure about this whole FlipperSmack thing? Let us know! Email us, call us, Facebook us … whatever! We are here to help and nothing makes us happier than seeing those long-term-relationships flourish and that influencer magic happen!